There’s a new trend that’s taking the US golfing world by storm, and now it’s working its way through the UK. You’re likely to have seen professional golfers such as Bubba Watson or Phil Mickelson backing CBD as part of their success.  CBD, short for cannabidiol, has been growing in popularity for golfers in recent years, and many professionals are advocating for the ways it can help their performance. 

There are a variety of CBD products available on the market and they aren’t designed just for professional use. Richard Barker, the PGA Executive Director - Business Development has said “CBD is fast becoming one of the top health trends in the UK and is already being adopted in the golf sector by amateurs and professionals alike”. This fast growing trend is on the rise in the golf world for good reason, and there are a variety of reasons you may want to stock CBD in your Golf Pro Shop. 
 

What is CBD? 

First things first, what is CBD?

CBD, short for cannabidiol (canna-bid-y-ol), is probably the most well-known of the 80 or so biologically active compounds found in Cannabis plants. CBD is legal in the UK.

The interest in CBD had developed massively over the last few years, particularly in relation to possible health benefits.  This started following the discovery of a group of neurotransmitters and receptors in the central nervous system that closely resemble, or bind to, cannabinoids. 

Because these various receipts are found on a wide variety of different cell types, including those in the brain, gastrointestinal system and certain immune cells, it was hoped that CBD-like compounds could be usefully used to interact with these cells in specific ways, and show therapeutic benefits. Although CBD is also found in marijuana, it is mainly extracted from Cannabis sativa L. (also known as ‘industrial hemp’) in the UK and Europe. CBD is not psychoactive, and does not cause any of the euphoria, or ‘high’, associated with marijuana use. 
 

Is It Legal For Use in Golf Competitions?

CBD is a legal substance to use in golf. You won’t be disqualified from UK golfing competitions when using CBD, and it’s legal for professional and amateur golfers alike. Your golfers will be able to play as usual when using CBD. The Cannabidiol (CBD) compound was removed from the list of banned substances in 2018 by the World Anti-Doping Agency (WADA). 

All of the high quality CBD products that we supply at Brand Fusion are certified THC free. They are also on the FSA list. 
 

Influencer Culture: CBD is Getting Attention in the Golfing World 

As more Professional Golfers have started advocating the use of CBD, there’s sure to be more consumer interest in how these products can affect their practice. The influence of golfing professionals on the buying trends can be powerful in swaying buying trends. Stocking high quality CBD products, like the award-winning Access CBD 600mg Oil, is a way of tapping into that influence and providing your customers with innovative products.

The possible benefits of CBD have been lauded by professional Golfers such as two-time Masters  winner Bubba Watson, who said that “It was a no brainer” to use CBD. Players say that they feel that CBD has a calming effect that helps create a more engaged energy as they play. Scott McCarron, who plays on the PGA Tour Champions, has espoused the benefits of CBD for senior golf players. 

Golfers will be interested in the possible benefits that CBD could have on their golf practice. The sheer amount of attention that CBD is garnering can help drive more customers to new high-quality products. 
 

Growing Interest: CBD has a Rapidly Developing Market Value and Possible Customers

The CBD industry is quickly developing within the UK, with the market value quickly growing to £690 million in 2021. It’s only continuing to grow as more people are exploring the different ways they can enjoy CBD.  

The market is being driven by an increased awareness of CBD and the potential benefits in using CBD products. CBD products became legal in 2018, and the buying trends have developed so the UK is now the world’s second largest cannabinoid market. An ACI (Association for the Cannabinoid Industry) report on this growing market stated that a “quiet commercial, legal cannabis revolution is taking place”. There are innovative products, such as Access CBD, that are at the forefront of creating CBD products that people want to try. 

Consumer interest is on the rise for CBD thanks to greater awareness. The popularity of CBD amongst pro golfers indicates that more golfers, of all levels, are going to be keen to see if CBD can impact the way that they play.  Stocking it in your Pro Shop is great way of taking part in an exciting developing market. 
 

There’s Greater Access to Innovative Products That Your Customers Can Rely On

As more and more CBD products are coming on to the market, there are loads of innovative products that you can try. One key thing to look out for are companies that are open about the processes behind the scenes in making their products. 
Brand Fusion provide CBD products made by Access CBD, who have been tested as the “most compliant CBD product”. From years of research and development, they have found a way for you to check the CBD analysis and lab reports of the bottles you purchase, so consumers can be certain of what they’re using. Their products have been endorsed by medical figures like Dr. Christian Jessen, best known for his work on Embarrassing Bodies. 

Using trustworthy products is a great way to get people interested and excited by CBD. As people are developing interest in using these items, now’s the time to show off some products that are known for their innovation. Access CBD, from British Cannabis™, is the UKs preeminent legal CBD product manufacturer and they provide award-winning results of years of extensive research and development. 
 

Check out Access CBD products on our website, or speak to your local Sales Rep for more information.